Hockey Card Breakdowns & Hobby Strategy

Honest Box Openings, Real Odds, Smart Collecting.

NorthernCollects breaks down hockey card releases, insertion odds, and product value so you know realistically what to expect before you spend your hard-earned money.

Featured Video 2025-26 Upper Deck Extended Series: Everything You Need to Know!
YouTube Subs 175
Total Views 99K
Community 480+

About

The Story Behind NorthernCollects

I collected cards as a kid, but life and responsibilities took me away from the hobby for over a decade. When I came back, I rediscovered that exact same excitement—the thrill of opening a fresh pack and collecting singles of players I love.

NorthernCollects was created on a simple promise: collecting should be fun, transparent, and family-friendly. I create detailed product breakdowns so you know realistically what you're getting before spending your money, while advocating for responsible collecting and staying within your means.

Content

Core Content Pillars

Honest Box Openings

Showing real, unvarnished box breaks so collectors can see standard hit rates instead of over-hyped expectations.

Checklist & Odds Math

Breaking down complex insert odds, parallel scarcity, and retail vs. hobby configuration differences.

Budget-Conscious Hobby

Promoting healthy spending limits and balancing pack ripping with targeted single purchases for long-term value.

Media Kit

Media Kit & Analytics

YouTube Studio analytics and cross-platform reach — standard 28-day window unless noted.

10,600+ Monthly Views
67.0% Canadian Audience
89.2% Core Age (25–54)
480+ Cross-Platform Community

Platform counts refresh live when deployed. Demographics updated from YouTube Studio.

Shorts Format (Discovery Engine)

7,300+ Views

High-velocity short-form clips highlighting rare card pulls, product teasers, and quick price reactions. Serves as top-of-funnel discovery for cold hobby traffic.

Long-Form Format (Core Content)

3,200+ Views

Detailed checklist breakdowns, value guides, and product consumer advice.

Average recent upload: ~628 views per video
Average view duration: 2:56 (high retention on 7–8 minute guides)

YouTube

@NorthernCollects
181 Subscribers
101K Total Views
91 Videos

TikTok

@NorthernCollects
229 Followers
1.9K Total Likes
28 Videos

Instagram

@NorthernCollectsCards
Followers
Posts
Hockey Focus
Platform Handle Primary Format Focus
YouTube @NorthernCollects Long-form guides & honest box openings Checklist breakdowns, odds math, product breakdowns
TikTok @NorthernCollects Short-form clips & product teasers Discovery, quick reactions, pull highlights
Instagram @NorthernCollectsCards Reels & community updates Short-form discovery, hobby lifestyle

Audience Demographics Snapshot

YouTube Studio · Last 28 days as of July 22, 2026

Age

Gender

Top locations

Creates a PDF and saves it to your Downloads folder.

Collection

NorthernCollects Collection

Here's a look at some of my favourite cards in my PC!

Partnerships

Partner With NorthernCollects

Authentic brand integrations for hobby products, supplies, and platforms.

Tier 1

Product Rip / Unboxing

Dedicated top-down opening of your sealed product, box, or break with odds analysis and honest viewer commentary.

Best for: Distributors, Online Retailers, & Local Card Shops

Tier 2

Supplies & Gear Placement

Active placement of card sleeves, top loaders, binders, or lighting equipment used live on camera during video recordings.

Best for: Hobby Accessory Brands & Storage/Display Companies

Tier 3

Dedicated Mid-Roll Segment

Integrated 30–60 second mid-roll segment during long-form product preview guides with custom call-to-action links.

Best for: Grading Apps, Pricing Tools, & Break Platforms

Contact

Let's Work Together

For sponsorship opportunities, product breakdowns, or other inquiries, send a message below.